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  • Where Gen Y works is a part of who they are
  • Where Gen Y works is a part of who they are
    Kailash Gyawali (2009) ©
SIGNAL

Where Gen Y works is a part of who they are

Post-digitisation, the people who work for you can sometimes resonate even more clearly with audiences than businesses themselves. But in order to draw the best young talent, businesses are increasingly required to remember that for Gen Y and Z, ‘where I work’ translates to ‘who I am’.

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