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  • Cheerios Canada fights tween ‘Dietainment’
  • Cheerios Canada fights tween ‘Dietainment’
    General Mills (2015) ©
SIGNAL

Cheerios Canada fights tween ‘Dietainment’

Cheerios is wading deeper into girl power territory with its latest Canadian campaign. The breakfast cereal brand is encouraging people to co-sign its petition to put an end to ‘dietainment’; weight loss messaging dressed up as fun that could potentially mess up young, media-hungry girls.

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