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  • Aussies catch the digital bug
  • Aussies catch the digital bug
    Brian Yap (2008) ©
SIGNAL

Aussies catch the digital bug

The World Economic Forum ranks Australia at just 18th in terms of countries that are ‘digitally ready’ – surprisingly low – due to slow internet speeds and a lack of infrastructure. But as media companies spend on online ads and mobile penetration goes up, Aussies are switching on to digital.

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