Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • E-commerce surge causes retail pains in China
  • E-commerce surge causes retail pains in China
    Official GDC (2010) ©
SIGNAL

E-commerce surge causes retail pains in China

Unilever – owner of brands like Dove and Lipton – saw a 20% fall in its third quarter sales in China last year, contributing to a 2.7% drop in global revenue. The company initially blamed a sluggish economy, but a more likely cause is the rising popularity of online shopping.

Canvas8

Related

  • Article image Topshop & ShangPin: fuelling China's mobile shopping habit

    Do physical stores matter any more in China? When Topshop launched in China in 2014 it didn’t bother with bricks and mortar. Instead, taking cues from its Gen Y customers (who spend up to 30% of their day online), it partnered with an established fashion website. Is this non-traditional route proving a hit?

  • Alibaba transforms shopping in China Alibaba transforms shopping in China

    With analysts predicting China's e-commerce market to double to $420 billion by 2020, up from $210 billion in 2012, the country has become the world's second-largest online shopping market. And it's bridging the gap between more and less developed cities in China.

  • Article image A cultural snapshot of China

    Is tea still the most popular drink in China? And do logo-centric brands still dominate luxury? In our 2014 / 15 cultural snapshot of China, we demystify cultural myths, shed light on the country’s economic outlook, and explore the emerging and established trends across eleven sectors.

  • Article image The role of foreign brands in China

    Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands? We spoke to marketing professor Lily Dong to find out.