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  • L&PM gets Brazil reading with Ticket Books
  • L&PM gets Brazil reading with Ticket Books
    L&PM (2015) ©
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L&PM gets Brazil reading with Ticket Books

Pocket-book publisher L&PM has devised a novel way of celebrating National Book Day in Brazil. The brand distributed 10,000 Ticket Books – pocket-sized books that work as tickets on the subway – all for free at subway stations across São Paulo. But could they get Brazilians reading?

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