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  • Older women are back in the beauty limelight
  • Older women are back in the beauty limelight
    L'Oréal (2015) ©
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Older women are back in the beauty limelight

One in ten women over the age of 45 are worried about getting old. But while they're wealthy and eager to spend, beauty brands often don’t make the most of this market. In the absence of big players, niche brands armed with social media are putting older women back in the limelight.

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