Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Fast casual diners want to build their own meal
  • Fast casual diners want to build their own meal
    Blaze Pizza (2015) ©
SIGNAL

Fast casual diners want to build their own meal

It's a format pioneered by Subway and perfected by Chipotle. Now, the build-your-own meal is reshaping restaurants across the US. As fast food giants like McDonald's struggle to boost sales, fast casual restaurants are flourishing by letting people choose their own ingredients.

Related

  • McDonald's lets people build their own burger McDonald's lets people build their own burger

    With McDonald's challenged by fast food chains like Chipotle and Subway – which emphasise fresher ingredients and let people choose what goes into their products – the burger chain is expanding the "create your own taste" option. But can it boost sliding sales?

  • Article image The 4 to 9ers: Subway's YouTube sitcom for Gen Z

    Gen Z had eluded Subway. Teens are watching less live TV, so they don’t see its ads, and they don't like direct advertising. So Subway launched sitcom The 4 to 9ers, and the first season attracted 18 million viewers. But who wants to watch a TV show created by a fast food chain?

  • McDonald's makes fast food faster McDonald's makes fast food faster

    We’ve all experienced ordering food at a restaurant and having to wait ages for it to be ready. Aiming to solve the problem, McDonald’s is running a test programme with the promise of delivering drive-thru orders within 60 seconds - or customers receive a free lunch.

  • Article image Chipotle: emotional eating?

    People want big brands to consider the planet as well as their patrons. Chipotle is ahead in this game, with its hybrid campaign The Scarecrow demonstrating the power of storytelling.