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  • Silent customers are bad for business
  • Silent customers are bad for business
    My name's Axel (2007) ©
SIGNAL

Silent customers are bad for business

When you see an angry customer in a store yelling at an employee, you know it’s not good for business. But new research suggests that brands should actually be keeping an eye out for those who don't say a word – in the long run, their anger is likely to be far more damaging.

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