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  • Mobile adblock will change digital marketing
  • Mobile adblock will change digital marketing
    Johan Larsson (2010) ©

Mobile adblock will change digital marketing

Ad blocking is already popular on desktop browsers, but Adblock Plus has announced that it'll be extending its technology to mobile users. This will change the conditions for mobile advertising beyond recognition, but will it benefit or harm the industry in the long run?



  • Article image Vungle: opt-in advertising for mobile gamers

    Americans consume more than half of all digital media through mobile apps, and Vungle hopes to become the 'Google of mobile ads'. But can an ad network based on hints and rewards for gamers dominate the in-app advertising market? And do players really want ads while they game?

  • Brand Killer takes ad-blocking offline Brand Killer takes ad-blocking offline

    We're bombarded by hundreds of advertisements every day. Online we've been able to exercise some control over these with ad-blocking software, while offline we're less able to curate what we do or don't see. But perhaps not for much longer.

  • Article image Why it’s raining cats and dogs in the ad world

    The ad industry has fallen in love with cute animals. McVitie’s offers up 'Sweeet' kittens and puppies, O2 has a cat acting canine, and Three has featured both a moonwalking pony and a hilariously-dressed pug. But why do puppies, ponies and penguins mean such serious business?

  • Article image AdBlocker: cleaning the Internet of ads

    Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, Ad Blocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?