Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • People will pay more for innovative brands
  • People will pay more for innovative brands
    Adam Wilson (2015) ©
SIGNAL

People will pay more for innovative brands

What is innovation? A regular fixture in taglines and press releases, 250 titles were published on the subject in Q4 2014, making it easy to see how the word's meaning has been diluted. But new research shows that in the mind of the consumer, perceptions of innovation are as important as ever.

Canvas8

Related

  • Article image How good businesses can change the world

    In his 2015 book Gamechangers, innovation expert Peter Fisk provides 100 case studies of businesses that have won the game, changed the game or even invented their own games via new strategies and innovations – from global giants to small start-ups. So what makes a game changer?

  • Article image Would you want a brand to be your BFF?

    Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

  • Article image Who's fixing life's little things?

    As people grow accustomed to new levels of convenience, there’s an increasing demand for brands to stamp out the little irritations. Enter the modern challenger brand.

  • Article image T-Mobile's 'Uncarrier' approach: challenging the industry norm

    Contemporary consumers distrust huge 'faceless' companies. Enter the 'challenger brand', who may not offer the biggest or best, but takes care of their customers and thinks outside the box.