Amazon is notoriously resourceful – and experimental – when it comes to satisfying our appetite for instant gratification. Alongside drones that can now fly around delivering our parcels, the e-commerce giant is also embracing a more old-fashioned mode of transport – the subway.

The technology being developed today is so advanced and seemingly futuristic that sometimes people question whether it's actually feasible. That's the thinking behind the campaign for the Amazon Dash button – unveil it just before April Fools' day to get people discussing whether it's real or not.

With the spread of technology, companies are exploring the ways household chores can be made more bearable. Amazon is appealing to grocery-hating mothers everywhere with Amazon Dash – the kitchen assistant intended to do for the shopping list what Kindle did for the e-book.

It's been 21 years since Amazon launched, revolutionising the way people shop online. But with a business model that uses subscription fees and dynamic pricing to prioritise low prices over high-speed shipping, is online shopping club Jet set to overthrow the e-commerce giant?