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  • McDonald's throws Barbie parties across China
  • McDonald's throws Barbie parties across China
    Ian Southwell (2009) ©
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McDonald's throws Barbie parties across China

Strategic partnerships can be a highly effective way to grow businesses, particularly in competitive markets. Mattel and McDonald's – two brands that are household names in America – have formed a wide-ranging partnership to conquer one of the most important consumer markets – China.

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