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  • Fashion bloggers no longer bother with blogs
  • Fashion bloggers no longer bother with blogs
    the_salty_blonde (2015) ©

Fashion bloggers no longer bother with blogs

There was a time when fashion bloggers used to have actual blogs. But that time appears to have passed, and the professional photographs and long-read accompaniments have been replaced by low-resolution iPhone pictures and tags on Instagram. But is this really blogging?



  • Article image Spring is Weird: a love story made for Instagram

    To promote its new Spring collection, Gap has created a three minute love story for Instagram. A new 15-second episode is released weekly until the launch of its upcoming line. But do Gen Y and Z really prefer short and snappy content? And who wants to watch an ad from Gap on Instagram? 

  • Article image F*Hits: shopping with your Brazilian blogger BFF

    You may not have heard of Camila Coehlo, Mariah Bernardes or Denise Gebrim. But they’re big in Brazil, as part of a 26-strong fashion blogger collective named F*Hits. Cumulatively they draw more than five million unique visitors a month. These women are putting Brazilian luxury on the map, but what is the appeal?

  • Article image Why we prefer real life with an Instagram filter

    More than 60% of women believe social media is influencing today’s definition of beauty, more than magazines, film or music. But with Instagram filters and self-editing becoming the norm, what does this mean for those who are less than picture-perfect? And is actual authenticity a thing of the past?

  • Instagram accounts are big business Instagram accounts are big business

    In Kuwait, using the social image platform as a business store front has become so popular, there's even an Instagram Business Expo. Teenagers and pensioners alike are signing up to sell makeup, handbags or – in some cases – sheep.