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  • Japan promises visitors automated 'omotenashi'
  • Japan promises visitors automated 'omotenashi'
    Japanexperterna (2015) ©
SIGNAL

Japan promises visitors automated 'omotenashi'

To distinguish their approach to hospitality, the word omotenashi (roughly translated as ‘selfless hospitality’) dominated Japan’s bid for the Tokyo 2020 Olympics. The concept – which is being treated as a potential cultural export – is now being fused with another key export  robotics.

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