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  • Thomas Cook's inhuman response to a crisis
  • Thomas Cook's inhuman response to a crisis
    Marc Br√ľneke (2013) ©
SIGNAL

Thomas Cook's inhuman response to a crisis

Whether it's Chick-Fil-A sparking debate about gay marriage or BP's oil spill in the Gulf of Mexico, brands are prone to run into an occasional controversy. But how they respond can permanently impact the brand, and Thomas Cook has demonstrated the danger of not being seen as human.

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