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  • H&M joins the high street make-up movement
  • H&M joins the high street make-up movement
    H&M Beauty ©
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H&M joins the high street make-up movement

High street chain H&M has launched itself into the beauty market. Set to arrive in autumn 2015, Sara Wallander, concept designer for H&M Beauty, describes it as "Fashion for the face". With make-up becoming an integral part of fashionable self-expression, can H&M capture a space in the market?

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