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  • The motion-tracking action cam from TomTom
  • The motion-tracking action cam from TomTom
    TomTom (2015) ©

The motion-tracking action cam from TomTom

Once the domain of the brave or the stupid, extreme sports have gone mainstream – almost 120 million Americans participate in them each year. And while they're prominent in marketing from brands like Red Bull, people are keen to document their own experiences, blowing the action cam market wide open.



  • Article image GoPro: turning a camera into content

    GoPro Hero films have been called “mesmerising and addictive”, with adrenaline-packed footage becoming synonymous with the brand. The company is now launching dedicated channels for user generated content. But how has it become one of the most exciting new media companies?

  • Article image The art of awe: how brands take one giant leap

    With global brands like Google, Virgin and Unilever powering a new space race, businesses are taking customers to the final frontier by evoking a basic human emotion: 'awe'.

  • Article image Memoto: the cultural impact of wearable cameras

    Modern technology helps people track their lives in rich detail. Wearable camera Memoto automatically records every waking moment, but what's behind the fascination with lifelogging?

  • Article image How Red Bull moved from marketing to media

    Few brands have achieved the unique success of Red Bull, the energy drink that's fast becoming a global media powerhouse by creating content so compelling it’s impossible to avoid.