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  • Microsoft brings Solitaire back to Windows
  • Microsoft brings Solitaire back to Windows
    Ricky Romero (2010) ©

Microsoft brings Solitaire back to Windows

Wasting time in the office? Run out of lowbrow content to read? Not to worry – Microsoft is bringing Solitaire back to Windows 10. The nostalgic move will mark a return to the old days of navigating to the Start Menu for that all-important Games folder, bringing a smile to Gen Yers everywhere.



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    When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?

  • Article image The Fault in Our Stars: a nostalgia trip for Millennials

    Adolescence now typically ends at 25. Are Millennials so intent on delaying adulthood that they want the films they watch and the music they listen to now to be the same as when they were teenagers? Is nostalgia for the ‘90s driven by a desire for simpler, easier times?

  • Nostalgia fuels Miller Lite sales Nostalgia fuels Miller Lite sales

    MillerCoors has hit upon a way to revive its struggling Miller Lite brand. By reintroducing the original 1970s packaging, it’s seen a significant rise in sales. The once limited edition packaging is now a cornerstone of its 2014 marketing plans.

  • Article image Nostalgia in the digital age

    Jenny Winfield puts forward a new definition of nostalgia inspired by Gen Y’s proclivity for digital memory making, with some clear insights for brands.