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  • Why fashion shouldn’t ignore science
  • Why fashion shouldn’t ignore science
    EventPhotosNYC (2015) ©
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Why fashion shouldn’t ignore science

“If there was a force on the planet that influences what you wear and buy, wouldn’t you want to understand that?” implores consumer neuroscientist Dr. Carl Marci. Fashion purchases are social signifiers that are steeped in emotion. So why isn’t the industry invested in the science behind it?

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