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  • The Twinkie makes a nostalgic comeback
  • The Twinkie makes a nostalgic comeback
    Jun (2014) ©

The Twinkie makes a nostalgic comeback

Three years after Hostess – the manufacturer of sugar-filled goodies such as CupCakes, Ding Dongs, Ho-Hos and Twinkies – went into liquidation for the final time, the company is back, and stronger than ever. As people view sugar with increasing disdain, how has Hostess gotten back on the horse?



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  • Article image How snacking is taking over the US one bite at a time

    More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

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  • Article image Surge: the Peter Pan generation drinks up ‘90s nostalgia

    When Coca-Cola brought back '90s favourite Surge, it sold out online within hours. And it's not the only 'revival brand' that's been brought back due to nostalgic consumer demand. But what makes a brand re-issue a discontinued product? And what's driving Gen Y's nostalgia trip?