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  • Now you can virtually customise your Ferrari
  • Now you can virtually customise your Ferrari
    Mauro Sartori (2012) ©
SIGNAL

Now you can virtually customise your Ferrari

Ferrari has developed an augmented reality showroom app that's intended to enhance the customer experience in its showrooms. The AR technology enables customers to virtually swap colours, panels or tires, and share the result with friends before cashing in on their customised car.

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