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  • Mindfulness joins the mile high club
  • Mindfulness joins the mile high club
    British Airways (2015) ©
SIGNAL

Mindfulness joins the mile high club

Around 30% of us suffer from a fear of flying, no doubt buffered by the two Malaysian Airlines disasters of 2014. British Airways could have the answer for anxious passengers; a meditation programme to get them through the flight. It's the latest example of a brand adopting mindfulness.

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