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  • Skinny doesn't sell to plus-size women
  • Skinny doesn't sell to plus-size women
    Navabi (2015) ©

Skinny doesn't sell to plus-size women

“The plus-size customer is lazy, she doesn’t earn much and she doesn’t want real fashion.” According to Zahir Dehnadi, CEO of a plus-size clothing brand Navabi, this is much of the fashion industry’s perspective on plus-size – and it’s losing out on a $17.5 billion market because of it.



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