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  • Gen Y is fickle when it comes to fashion
  • Gen Y is fickle when it comes to fashion
    Zürich Tourismus (2010) ©
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Gen Y is fickle when it comes to fashion

Gen Y are a fickle bunch – from premium retailers to high street stores to niche boutiques, they're anything but loyal to the brands they buy. Experts speculate that little can be done to change it, but with fashion labels growing increasingly distant from customers, are they really to blame for wanting to shop around?

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