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  • Designer unveils virtual reality thrill ride
  • Designer unveils virtual reality thrill ride
    Sven-Kåre Evenseth (2011) ©

Designer unveils virtual reality thrill ride

Virtual reality is now being used in everything from shopping experiences to advertising – it’s about providing people with high octane experiences. Neurosis is a VR theme park ride that combines neurological data and a pneumatic ‘motion-platform’, essentially designed to read and react to its occupant’s thoughts.



  • Article image 2015 Expert Outlook on Leisure

    How will we be spending our spare time in 2015? Will we be cocooning at home or trekking across town to discover the latest pop-up? How will the experience of attending a festival change and why is digital a danger to the leisure sector?

  • Virtual reality travelling Virtual reality travelling

    Virtual reality travel has arrived. Appealing to 'next generation' travellers, Marriott is touring a 4D teleporter; a sophisticated immersive experience that combines virtual reality with multi-sensory stimuli to transport people around the world in 100 seconds.

  • Virtual reality headsets Virtual reality headsets

    A new market for 'virtual reality headsets' is emerging among hardcore gamers seeking more immersive forms of play. After initial interest in Kickstarter Project Oculus Rift grew, Sony is testing a virtual reality headset named ‘Project Morpheus’.

  • Article image The Great Escape: from product to experience

    As experiences – 'memorable events that engage people in inherently personal ways' – become the predominant economic offering, what are the implications for businesses and organisations?