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  • Gen Y models build social brands
  • Gen Y models build social brands
    Instagram (2015) ©
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Gen Y models build social brands

A new wave of Gen Y models are proving that there's a lot more to success in the fashion world than good looks. From Kendall Jenner to Cara Delevingne, today's models aren't just using social media to connect with fans and build their personal brands, but to win bigger modelling contracts, too.

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