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  • Age makes us more trusting
  • Age makes us more trusting
    Hanna Nikkanen (2008) ©

Age makes us more trusting

There isn’t an enormous amount to look forward to about the ageing process. But as our physical selves decline, are there psychological benefits that remain hidden? Researchers have found we become more trusting as we age and – more importantly – we're happier for it.



  • Ageing Australians spend big on healthcare Ageing Australians spend big on healthcare

    By 2045, it’s predicted that there’ll be seven million people aged between 65 and 84 in Australia – up from the current 3.1 million. And in turn, the need for healthcare is growing. But it's putting pressure on seniors' wallets. Could there be a solution in technology? 

  • Article image What it really means to grow old in Japan

    More than 25% of the Japanese population is over the age of 65. With a low birthrate and increasing life expectancy, that figure is only set to increase. Japan is renowned for its respectful and traditionally regimented attitudes towards seniors, but what does it really mean to be ageing now, in the world’s oldest population?

  • Article image Why beauty for Boomers isn’t about anti-ageing

    Women over 45 account for 41% of spending on cosmetics and toiletries. For these women, beauty is an investment, and they are prepared to pay for it. But the majority of products fail to target the issues women face as they grow older. So just what are beauty brands missing?

  • Article image Redefining highbrow for ageing audiences

    Research indicates there's a fundamental change in the way the tastes of those aged 50+ are formed. As Boomers turn to rock and pop, how are seemingly unrelated purchases affected?