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  • Chanel cuts prices for china
  • Chanel cuts prices for china
    Luxury Line (2012) ©
SIGNAL

Chanel cuts prices for china

Chinese consumers make up 29% of all luxury purchases globally. More than half of these purchases happen abroad – more often than not, outside of authorised trading channels, in the grey market. Now, Chanel has cut its prices in China to dissuade such purchases. But will other luxury brands follow?

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