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  • Chanel cuts prices for china
  • Chanel cuts prices for china
    Luxury Line (2012) ©

Chanel cuts prices for china

Chinese consumers make up 29% of all luxury purchases globally. More than half of these purchases happen abroad – more often than not, outside of authorised trading channels, in the grey market. Now, Chanel has cut its prices in China to dissuade such purchases. But will other luxury brands follow?



  • Article image How superstitions and beliefs affect marketing in China

    Babies born in China in 2015 (the Year of the Sheep) are thought to be unlucky. So unlucky that thousands of mums rushed to have a baby in the more favourable Year of the Horse. Superstitions still hold fast in rapidly modernising China. How can international brands avoid making cultural mistakes?

  • Agents for luxury chinese shoppers Agents for luxury chinese shoppers

    The Chinese spend more on luxury items than any other nation. But China’s luxury shoppers want their designer products more cheaply, even if it means getting a third party involved.  Overseas personal shoppers – or 'daigou' agents – are sourcing luxury items for customers back home.

  • Montblanc adopts moon phases in China Montblanc adopts moon phases in China

    In China, the moon is thought to do more than just control the tides. The waxing and waning of the moon is believed to deeply effect people’s lives, and with this in mind, luxury watch manufacturer Montblanc has incorporated it into its latest Chinese products and campaign.

  • Article image The role of foreign brands in China

    Brands from around the world are keen to appeal to China's evolving middle market. But what do Chinese people want from foreign brands? We spoke to marketing professor Lily Dong to find out.