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  • McDonald’s has an identity crisis
  • McDonald’s has an identity crisis
    Steve Baker (2014) ©
SIGNAL

McDonald’s has an identity crisis

McDonald’s went from hating on foodie ingredients to opening a hipster café. Now, it plans on incorporating the one vegetable it mocked in its Big Mac ad into new products – kale. Is McDonald’s having an identity crisis? Has it lost its fast food soul by trying to be all things to all people?

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