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  • The year stevia became a mainstream sweetener
  • The year stevia became a mainstream sweetener
    Coca-Cola Life (2014) ©

The year stevia became a mainstream sweetener

In 2014, the masses developed a taste for stevia. The pivotal year saw stevia's presence in mainstream brands – including Coca-Cola Life, Pepsi True and Lipton RTD Tea – go through the roof, while the major provider of natural sweeteners, PureCircle, experienced record sales.



  • Article image Dry Soda: premium pop for mature palates

    The fizzy drinks industry has lost $4.5 billion in a decade, and suffered a 1.5 billion litre decline in sales in the past two years alone. Can low sugar, high sophistication soft drink DRY Soda do for the fizzy pop market what the craft movement has done for beer?

  • Article image Are Brits really drinking healthy?

    Over 80% of UK adults agree that looking after their health is important and almost 50% will pay more for a low calorie drink. But we are a contradictory nation; sugary cola represents over half of all pop drunk. When and why are people choosing to drink healthy over swigging down a sugar hit?

  • Pepsi releases a stevia-sweetened drink Pepsi releases a stevia-sweetened drink

    PepsiCo's answer to Coke Life is a stevia-sweetened drink called Pepsi True that contains 30% less sugar than regular Pepsi. As people grow wary of what they're putting into their bodies, can Pepsi attract health-conscious drinkers with its green-coloured product?

  • Article image Happy calories: Coca-Cola takes control of the obesity debate

    If obesity is an international crisis, sugar is increasingly cast as the chief villain. In response, Coca-Cola has thrown itself into the drive for collective health improvement.