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  • Chinese businesses eye up the 'pink yuan'
  • Chinese businesses eye up the 'pink yuan'
    Jonathan Kos-Read (2012) ©
SIGNAL

Chinese businesses eye up the 'pink yuan'

It wasn’t until 1997 that China decriminalised homosexuality. And although it has a long way to go before truly embracing and accepting its LGBT community, China’s businesses are eyeing LGBT subjects’ pockets. A smart move, given that their purchasing power amounts to $300 billion.

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