Signal19 Mar 2015
How Sephora is transforming make-up retail

The beauty industry is undergoing a makeover as cosmetics retailers recognise that millennials don't want to buy make-up the same way their mums did. Catering to this new breed of shopper and their desire for in-store experiences, Sephora has announced its 'Innovation Lab'.

How Sephora is transforming make-up retail