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  • How Sephora is transforming make-up retail
  • How Sephora is transforming make-up retail
    Bruno Cordioli (2010) ©
SIGNAL

How Sephora is transforming make-up retail

The beauty industry is undergoing a makeover as cosmetics retailers recognise that millennials don't want to buy make-up the same way their mums did. Catering to this new breed of shopper and their desire for in-store experiences, Sephora has announced its 'Innovation Lab'.

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