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  • Coke unveils ‘one brand’ marketing strategy
  • Coke unveils ‘one brand’ marketing strategy
    Gareth Williams (2010) ©
SIGNAL

Coke unveils ‘one brand’ marketing strategy

From standard Coke to Cherry Coke, Vanilla Coke to Diet Coke, Coca-Cola has always ensured there's a flavour for every palate. Having recently added stevia-sweetened Coca-Cola Life to the family, how will the company's ‘one brand’ strategy help consumers identify the best variant for themselves?

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