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  • How self-service design affects customer behaviour
  • How self-service design affects customer behaviour
    Phylosophy (2015) ©
SIGNAL

How self-service design affects customer behaviour

With the aid of technological advances, the potential for self-service has been growing in recent years. And with McDonald’s now embracing build your own burger kiosks, predictions are becoming reality. New research shows the surprising ways it's impacting consumer behaviour.

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