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  • Heineken goes big in Mexico
  • Heineken goes big in Mexico
    Roozbeh Rokni (2009) ©
SIGNAL

Heineken goes big in Mexico

Roughly a million Mexicans reach drinking age each year. Heineken is tapping into that demographic as it plans to build a $474 million plant in Northern Mexico – where beer consumption is at 100 litres per capita, even rivalling the heavy alcohol consumption of countries like Belgium.

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