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  • Vaseline tells the best stories
  • Vaseline tells the best stories
    Vaseline (2015) ©

Vaseline tells the best stories

Vaseline has been identified as the best UK healthcare brand when it comes to telling a good story. Closely followed by E45, and cold-relief product Vicks, how has this old-school petroleum jelly brand captured the hearts and imaginations of the British public?



  • Article image Who wants chatty packaging?

    Packaging doesn't just protect contents and indicate ingredients – it now talks like we're best friends. It’s friendly, cheery and even cheeky. But do we really want our food and beauty products to hit on us? What makes successful chatty packaging, and when do we want it to shut up?

  • Article image Would you want a brand to be your BFF?

    Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

  • Article image PillPack: streamlining your medicine

    Pharmacies don't always offer great retail experiences. PillPack wants to solve this with a subscription-based online pharmacy and new method of delivery. But are people ready to ditch a fail-safe but frustrating routine for a more expensive but simpler alternative?

  • Article image Help Remedies and the rise of minimalist medicine

    Help Remedies is heralding the rise of ‘minimalist medicine' aimed at informed healthcare consumers.