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  • A billboard that reacts when you look at it
  • A billboard that reacts when you look at it
    Women's Aid (2015) ©
SIGNAL

A billboard that reacts when you look at it

Billboards are getting smarter as brands integrate interactive features into their adverts. But often the most effective adverts don't require a passerby to do anything but look at them. This was the thinking behind a Women's Aid's billboard campaign depicting a bruised woman.

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