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  • Why Audi is India's top luxury car brand
  • Why Audi is India's top luxury car brand
    Audi India (2014) ©

Why Audi is India's top luxury car brand

Following seven consecutive years of growth, in 2014 Audi became the first luxury car manufacturer in India to sell more than 10,000 vehicles in a year. With the auto brand planning to open 40 showrooms across 11 states in India by the end of 2015, what's fuelling its popularity?



  • Article image India’s strategic big spenders

    Analysts estimate that India’s luxury market could be up to 150% larger than it is now. Can an understanding of the unique Indian mindset help unlock the market’s full potential?

  • Article image Moët Hennessy: bubbling up in India

    As the Indian middle class continues to expand, Moët Hennessy is creating a new line of sparkling wines made from Indian grapes that embody affordable luxury and the country’s heritage.

  • Article image Keeping up with the Kapoors

    Today's young Indians aren't 'Indian' at all. They're global consumers with modern values and a growing desire for an international lifestyle. And the world is beginning to take note.

  • Article image India’s luxury market

    Tapping into the mindset of India's elite requires an understanding of the social, regional and cultural caveats that make the country unique.