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  • UsherU brings dynamic pricing to the pictures
  • UsherU brings dynamic pricing to the pictures
    Raban Haaijk (2014) ©
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UsherU brings dynamic pricing to the pictures

With a trip to the cinema costing upwards of £15 (not even including popcorn), it’s no wonder that UK cinema admissions are decreasing year on year. And now that Orange Wednesdays has stopped, there’s even less chance of getting a cheap ticket. UsherU hopes that dynamic pricing could change that.

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