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  • A magic number for anything you want
  • A magic number for anything you want
    Ben Disinger (2014) ©

A magic number for anything you want

Want a Big Mac, fries and beers? Roses for your girlfriend? A flight to Boston next Friday? Text Magic your request and consider it done. The start-up promises to make anything – anything legal, at least – magically appear at your door through a texting-based service.



  • Article image Instacart: delivering your weekly shop within the hour

    No one wants to wait. Whether it's for a pair of shoes you need for later tonight, the latest HBO series or a mechanic to fix your dodgy exhaust. On-demand is the new norm. For taxis, there’s Uber, for takeaway, there’s Just Eat, and now, for groceries in the US, there’s Instacart.

  • Article image Alfred: a 21st century butler for everyone

    The average smartphone user spends more than 30 hours per month using 27 different apps. One to book the cleaner, one to order prescriptions, and another to get fresh veg delivered. Is on-demand becoming more hassle than its worth? Alfred wants to manage your accounts and commitments, and be a 21st century butler for all.

  • Article image How Uber fulfils our ‘I want it now’ culture

    Push for a pizza, swipe for a cleaner and tap for a taxi. The rise of apps like Uber is facilitating the culture of ‘I want it, and I want it now’. For digital-savvy city-dwellers from London to Beijing, everything you need – from your dinner to a ride home – is just an app away.

  • The race to deliver 'on demand' alcohol The race to deliver 'on demand' alcohol

    Aimed at parties and corporate functions, Boston-based Drizly aims to deliver alcohol to your doorstep in under 40 minutes. After receiving £2.5 million in funding, and with a host of competitors across the US emerging, the race towards delivering 'on demand' alcohol is on.