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  • American Apparel plays it safe
  • American Apparel plays it safe
    American Apparel (2015) ©

American Apparel plays it safe

Love them or hate them, American Apparel’s ads get noticed. From mannequins with pubic hair to print ads showing topless employees, there's always plenty of shock value. The new CEO is putting an end to ‘crotch shot campaigns’. But will this less offensive strategy also prove less effective?



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