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  • US parents prioritise communication skills
  • US parents prioritise communication skills
    US Army Africa (2010) ©

US parents prioritise communication skills

Which skills do parents encourage their kids to prioritise? Maths? Science? Common sense? Actually, new research conducted by Pew suggests that – in America, at least – parents believe ‘soft skills’ like communication and teamwork are the most important.



  • Article image How museums became theme parks for learning

    It’s easy to think that museums aren't relevant, but the success of the David Bowie exhibition at the V&A and the Matisse Cutouts show at the Tate Modern says otherwise. How is the museum evolving to meet the needs of people more interested in their smartphones than ancient artefacts?

  • Article image Minecraft: shaping the real world with virtual building blocks

    Minecraft may be the most-sold video game on Earth, but it's very different from its fellow chart-toppers. It has basic graphics and no narrative – and yet it's captured the imaginations of over 100 million players. But how has this indie game become a global phenomenon?

  • Article image Education leaves the classroom

    As our society grows more complex, the educational landscape is becoming radically different. Our educational choices have multiplied exponentially, regardless of age, location or level, with the introduction of digital learning. But how effective are these new methods?

  • Article image Girl power: a new leadership paradigm

    The modern woman is setting her sights on increasingly ambitious career. John Gerzema explains how her attitudes have changed, what hurdles she faces and how brands can cater to her needs.