Over 30% of people are interested in buying a smartwatch, but their unwieldy design and poor functionality have put many off. Motorola’s offering hopes to appeal to the masses with a conventional aesthetic and integration of Google Now. Could it finally normalise the smartwatch?

Creating a new industry of wearable devices, Samsung is set to unveil an Android-powered smartwatch. Dubbed the Galaxy Gear, the device is rumoured to have a camera integrated into the strap and speakers in the clasp of the watch.

With half a billion wearable devices shipping in the next few years and going straight onto wrists, shoes, glasses and lapels, soon interacting with smart cities will seem as 'normal' as checking Facebook.

People prefer wearable devices that are unobtrusive, fit into daily life and existing habits, and look stylish. But even if all these boxes are ticked, do they really want to wear technology on their wrists, faces and around their necks?