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  • Carlsberg to make non-alcoholic beer cool
  • Carlsberg to make non-alcoholic beer cool
    Carlsberg (2010) ©

Carlsberg to make non-alcoholic beer cool

From the gym-goer swigging her mineral water to the Diet-Coke-a-day ritual, Brits love their soft drinks. Choice is ever increasing and the market is valued at £15.6 billion. As people become more health-obsessed, Carlsberg hopes to reposition non-alcoholic beer as a credible premium alternative to ice tea and soda. But will it work?



  • America's changing soda tastes America's changing soda tastes

    When scanning the soda aisle in the US people generally come across three flavours – cola, lemon and lime. Oh, and root beer. But DRY Soda founder Sharelle Klaus says tastes are changing, so she's created a soft drink with flavours that cater to more adventurous palates.

  • Article image Are Brits really drinking healthy?

    Over 80% of UK adults agree that looking after their health is important and almost 50% will pay more for a low calorie drink. But we are a contradictory nation; sugary cola represents over half of all pop drunk. When and why are people choosing to drink healthy over swigging down a sugar hit?

  • Germans often drink non-alcoholic beer Germans often drink non-alcoholic beer

    With one of the highest levels of beer consumption in the world, drinking is part of German culture. But in recent years appetite for beer has been declining, with 2013 being the 7th consecutive year sales have dropped - and people are turning to non-alcoholic alternatives.

  • Article image Looking for a healthier high

    People see ‘light’ alternatives as healthier – based on everything from packaging colours to product labels. But if it’s simply a matter of perception, is a ‘healthy high’ truly achievable?