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  • Carlsberg to make non-alcoholic beer cool
  • Carlsberg to make non-alcoholic beer cool
    Carlsberg (2010) ©
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Carlsberg to make non-alcoholic beer cool

From the gym-goer swigging her mineral water to the Diet-Coke-a-day ritual, Brits love their soft drinks. Choice is ever increasing and the market is valued at £15.6 billion. As people become more health-obsessed, Carlsberg hopes to reposition non-alcoholic beer as a credible premium alternative to ice tea and soda. But will it work?

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