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  • Love is big business in the US
  • Love is big business in the US
    Russ Robinson, Creative Commons (2009) ©

Love is big business in the US

Saying “I love you” costs nothing. But for Valentines day 2015, Americans are set to spend $18.9 billion on flowers and fancy dinners anyway. And we’re not just buying presents for our significant others anymore; teachers, friends and pets are getting showered with love and chocolates too.



  • Article image Roseonly: once-in-a-lifetime flowers for China’s new romantics

    Until the ’80s the notion of romance didn’t really exist in China. But now, Roseonly, a luxury florist is not simply selling roses to lovers but insisting that its customers define themselves as soulmates. How did schmalz become so popular in a country with a flourishing mistress culture and creeping divorce rate?

  • Putting romance back into dates? Putting romance back into dates?

    Aimed at couples who don’t have the time to organise a romantic evening, subscription service Unbox Love promises to deliver fun dates in a box every month. Each box costs $50, and provides detailed instructions for a creative date.

  • Rethinking the Valentine's Day text Rethinking the Valentine's Day text

    As part of its 2014 Valentine’s Day campaign in Japan, Godiva is encouraging people to use facial language instead of texts to send a message to their loved ones. Using a ‘Wink & Smile Booth’, people can create a digital message.

  • Article image Why is Harvey Nichols encouraging seasonal selfishness?

    Harvey Nichols’ special Christmas collection encourages people to buy “a little something” for their loved ones – so they can buy “a bigger something” for themselves.