Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • Paying with cuddles and fist-bumps
  • Paying with cuddles and fist-bumps
    McDonald’s (2015) ©
SIGNAL

Paying with cuddles and fist-bumps

As people embrace new ways to exchange value without money, in the run up to Valentines Day, a spate of brands are letting customers pay with anything from a cuddle to a fist-bump. As PR stunts, they're working. But in practice? They're a little awkward.

Related