Signal5 Feb 2015
Sneakerheads can now reserve via smartphone

It’s not unheard of for trainer fanatics to line up at midnight to get hold of the latest Nikes. In 2012, a Maryland mall was actually closed following a footwear-related stampede. Adidas is looking to stamp out such bad behaviour with an app that helps shoppers reserve from their smartphones.

Sneakerheads can now reserve via smartphone