Dubai conjures up images of gleaming skyscrapers, ostentation and uncomfortable politics. Keen to soften this image and attract a new kind of visitor, the city is building a ‘design district’ from scratch – complete with boutiques, galleries and art studios.

From the fashionable Mipsterz to the ‘Happy Muslims’, the latest cultural movements in the Islamic world have been well documented across social media. With a global population of approximately 1.57 billion, what are the implications for brands trying to reach modern Muslims?

The needs of Muslim beauty consumers, particularly in western cultures, remain relatively unexplored. This article explores the changing relationship between the Muslim faith, Halal lifestyles, and the beauty industry.

The UAE has a highly diverse population across its seven Emirates, but there's still a strong sense of pride in a shared national identity. To appeal to its well-travelled citizens, brands are proving their commitment with tailored products, events and social engagement.