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  • Digital aesthetics get physical
  • Digital aesthetics get physical
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SIGNAL

Digital aesthetics get physical

O-Mighty is a Singapore-based fashion brand that’s superimposed internet memes and emojis onto leggings, slippers and swimwear. The brand’s site looks like it was made in the '90s with glittery GIFs forming an eyesore of a background. Are digital-born aesthetics entering the physical world?

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