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  • Luxury smartphone hits the French market
  • Luxury smartphone hits the French market
    Kãrlis Dambrãns (2014) ©
SIGNAL

Luxury smartphone hits the French market

French designers have long connoted luxury, and, according to Philippe Lentschener - CEO of Ad Agency McCann France - “detail, poise and social grace." So how will a South Korean smartphone brand fare with a foray into the French luxury market?

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